Certain algorithm updates target practices like keyword stuffing, link spam, poor mobile usability, weak E-A-T signals, etc. The first step in content optimization is conducting periodic content audits. You need to identify outdated, irrelevant, or underperforming content. Track key performance metrics such as bounce rate, time on page, and conversion rates. Delete unnecessary pages that are duplicates, have not had any sessions in the past year do not focus on specific keywords or offer minimal value to your audience. To boost your Google keyword rankings, you need to know where the website currently stands in the search results.
How to make sure you get noticed locally
- A higher number of internal links to a specific page can reflect its importance.
- If you’re still stuck, check out my complete tutorial on how to increase website speed.
- This not only helps drive traffic but also improves your website’s credibility in the eyes of search engines.
- Focusing on your Business, we can start to maximize the SEO of your business page.
- Google’s algorithm is far too sophisticated to provide you credit for duplicate content pages.
One easy win is to optimize content for keywords you’re already ranking for by updating existing pages or creating new ones. Use keywords naturally throughout the content (2–4 times) without overloading or keyword stuffing is also essential. High-quality, factual, and engaging content is one of Google’s top-ranking factors. So, by creating content that maintains user trust and drives engagement, you can significantly improve your SEO ranking. Your website’s overall performance has a direct impact on the rankings of its individual pages.
The searcher using these keywords may be in the early stages of buying and exploring “how-to” articles to solve a problem. So the first step to ranking well on Google is to determine which keyword(s) you want a page to rank for. Stay ahead of the competition with our content creation strategies for small businesses. We help you grow your business and make your website work for you. Here are some frequently asked questions about digital marketing, web development, and social media marketing services. If you need further assistance or want to take your SEO efforts to the next level, consider partnering with Anew Media Group.
#7: Identify and Fix Broken Links
Following a common sense approach to the end goal for the end user is a much more effective and long-term strategy. As we said above, Google and ranking has evolved exponentially over the last 25 years to a point where there are hundreds (maybe thousands) of factors and machine learning overlays. Providing Google with high-quality, consistent, and accurate information is a great way to improve your brand’s local SEO. As Google learns more about your business through the use of a Google Maps listing, it can help them categorize your website in search results throughout their platforms. Relevancy refers to how relevant your business is to what someone is searching for. Beyond doing everything you can to rank in Google Maps, learning how to rank in Google can also help you move up in search results overall.
Anytime a link goes dead, you’ll be contacted right away so you can replace it. You should not only link to authority sites but also make sure all the information is recent. Your content should be written in a way the majority of people can understand. If you want people to visit SEO Anomaly your site and spend time there, speak in terms they can understand. Keep your audience in mind when you’re writing content on your website.
Use Google Posts for Local Visibility
To prevent this, the Google Images algorithm now considers not only the image but also the website where it’s embedded. Latest statistics show that about 28% of regular Google search results contain images, up from 19% only two years ago. People run transactional and informational types of searches more and more frequently in Google Images search. Just look at the growth of image-centered platforms like Pinterest and Instagram.
